Audience Intelligence for BLR Hubba
Gamification · Audience Data · Sponsor Tracking · Sentiment Analysis
Prepared for UnboxingBLR Foundation
Bangalore, India
Confidential — Prepared for UnboxingBLR Foundation
BLR Hubba is free-to-attend by design — no ticket gate, no registration wall, no way to know who came, what they did, or what they thought.
Who attended? Which demographics? Where did they go? Just rough headcounts.
Sponsors invest lakhs but get only logo visibility. No activation data, no dwell time, no ROI.
No real-time feedback loop. No way to know what people loved or what frustrated them.
The question isn't "did people come?" — it's "can you prove it, measure it, and sell it to next year's sponsors?"
A fan engagement layer that gamifies the non-ticketed experience while capturing every data point sponsors need.
Venue check-ins
Gamified rewards
Group play
AI analysis
Sponsor reports
FanVerse creates voluntary engagement that feels like a game — while building the data infrastructure of a ticketed event.
QR codes at every venue. Each scan = tracked touchpoint with timestamp, location, and user identity.
20+ venues instrumented
Earn coins for check-ins, sponsor tasks ("Visit JSW at Freedom Park"), and attending events. Redeem for rewards.
Sponsor tasks = tracked ROI
Form groups, compete on leaderboards, unlock collective rewards. Cross-venue quests drive exploration.
Avg 3.2 venues per squad
Even 10% adoption of 2 lakh visitors = 20,000 instrumented fan journeys with full venue paths, dwell times, and activation engagement.
For the first time, BLR Hubba will know exactly who attended, where they went, and what they thought.
Age, location, group size.
Full fan journey across venues.
Real-time footfall density across 20+ venues.
AI-powered sentiment from app feedback, social mentions, and QR micro-surveys — a live pulse of the festival.
In-app feedback, social keyword tracking, 1-tap emoji surveys, NPS at key touchpoints.
NLP classifies sentiment. Keyword extraction surfaces trending themes per venue and sponsor.
Negative spikes trigger instant alerts — "Long queue at Town Hall" — so ops can respond immediately.
Every sponsor activation becomes a measured experience.
| Before FanVerse | After FanVerse |
|---|---|
| Logo on banners | 3,400 completed JSW task at Freedom Park |
| 10s brand moments on stage | 6.2 min avg dwell at JSW activation zone |
| Social media impressions | 28% FanCoin redemption on JSW offers |
| Rough headcount | Full fan journey map, 20+ venues, 10 days |
| No attribution | Auto-generated sponsor ROI report |
Who, when, how long
Task completion & redemption
Auto-generated sponsor deck
The Attendee App feeds every scan, check-in, and feedback into this Command Centre — live counters, sentiment, heatmaps, and sponsor ROI in real time.
🔗 Attendee App + Command Centre — connected and live
FanVerse integrates into every phase of BLR Hubba.
App installs, early FanCoin drops
First scan, squad formation
Sponsor tasks, dwell tracking
Event check-ins, micro-surveys
Leaderboards, quests, badges
FanCoin spend, sponsor offers
Sentiment, NPS, exit surveys
Sponsor ROI, audience intel
Every touchpoint generates data. Every data point feeds the sponsor deck. The festival compounds in value year over year.
Integrated media & creative services. 8 years, 163 enterprise clients, 500+ events. FanVerse is built on our Experite AI platform.
From footfall to fan intelligence. From guesswork to data-driven sponsorship renewal.
Confidential — Prepared for UnboxingBLR Foundation