Partnership Proposal · Confidential · 2026
IP as a Service
Technology · Community · Experience
Prepared for UnboxingBLR Foundation
Bangalore, India
Confidential — Prepared for UnboxingBLR Foundation
Technology · Community · Experience
Prepared for UnboxingBLR Foundation
Bangalore, India
Confidential — Prepared for UnboxingBLR Foundation
Integrated media and creative services company — 8 years, four verticals: Events, Blend, Experite, and Creative Services. Not a startup experiment; a structured evolution of a model that works.
Together, we can turn this cultural momentum into a data-rich, scalable IP.
Every visitor's journey — across 20+ venues, 12 sub-festivals, 10 days — captured, measured, and turned into a living sponsorship deck.
Sponsors see dwell time, activation engagement, fan journeys, and redemption rates. Not logos on banners.
Together we build infrastructure that turns footfall into monetisable IP — without adding operational burden to UnboxingBLR.
Tessarakt gives you the technology stack to prove it, monetise it, and scale it.
Immersive event design, proven across 1,200+ events
Learn more ↓Creator-led content engine for Gen Z audiences
Learn more ↓Creative hackathons that generate sponsor-funded cultural IP
Learn more ↓Sponsorship tracking, footfall intelligence, fan data, ROI metrics — the backbone of the entire stack
Learn more ↓AI-powered festival ops — programming to real-time command centre
Learn more ↓Two-day celebration of entrepreneurs, creators, and culture at Bharatiya City.
Immersive art-tech installations, digital art curation — technology-meets-art across 58+ commissioned works.
Street activation design, pop-up architecture, interactive children's tech-play zones with gamified learning.
Festival-grade stage design, crowd flow management, and large-scale production for city-scale execution.
Capturing 10 days, 12 genres, 20+ venues of cultural moments at the speed Gen Z demands — at 60-70% lower cost than traditional agencies.
6–7 trained creators embedded across the full 10-day festival, covering all 12 sub-festivals and 20+ venues.
Explore →Brand-to-creator matching. 50–60 brands networked including Alienkind and Dhurthi.
Explore →Centralised content pipeline — tagged by sub-festival, format, sponsor. Real-time moderation and searchable asset library.
View Demo →NBC '26 already has 600+ registrations, ₹25L prizes. BlendHack adds creative and cultural challenges — hundreds of ideas for the price of one agency pitch.
BLR Hubba-branded creative hackathon. Briefs like "Redesign Freedom Park's visitor experience" or "Build a gamified heritage trail."
JSW, Prestige, or Biocon fund creative briefs — participatory activation, not just logos on banners.
BlendHack outcomes feed into the NBC startup pipeline — creative exploration to funded ventures.
Broadens the festival story beyond NBC into creative culture
Direct engagement, not just logo visibility
Designs and prototypes BLR Hubba owns
Reinforces "tech city to cultural hub" rebrand
2 lakh+ visitors. Zero first-party data. FanVerse changes this — sponsorships, footfall, curation, engagement, all tracked through one platform.
Every scan at every venue = a tracked touchpoint
Reward currency for attending events & engaging with sponsor activations
Group formation, leaderboards, personalised recommendations across 12 sub-festivals
10% adoption = 20,000 instrumented fan journeys
| Before | After FanVerse |
|---|---|
| Logo on banners | 3,400 completed JSW tasks |
| 10s brand moments | 6.2 min avg dwell time |
| Social impressions | 28% FanCoin redemption |
| Rough headcounts | Full fan journey maps |
| No attribution | Self-renewing sponsor deck |
Tessarakt doesn't just add a tech layer — we help curate the entire festival with data flowing through every moment.
Creator content, BlendHack hype, FanVerse early access
App onboarding, squad formation, venue discovery
QR check-ins, FanCoin tasks, dwell tracking
Blend Crew across venues, real-time CMS
BlendHack challenges, sponsor briefs
Leaderboards, collective rewards, quests
Orkestra command centre, live dashboards
Fan maps, sponsor ROI, WeAreCity feed
Every touchpoint generates data. Every data point feeds the sponsor deck. The festival compounds in value year over year.
350+ events, 20+ venues, 800+ artists, 12 sub-festivals — beyond spreadsheets and WhatsApp.
| Aspect | Tessarakt Offering | Value |
|---|---|---|
| Programming | Unified calendar, 12 sub-festivals, 20+ venues | No conflicts, single source of truth |
| Artists | 800+ artist database with contracts & riders | Streamlined onboarding |
| Venues | Run sheets, tech riders, load-in schedules | Real-time ops visibility |
| Volunteers | Shift scheduling, task assignment, comms | Efficient deployment |
| Command Centre | Live status: every event, venue, team | Festival nerve centre for UBLR |
Five verticals, not separate services — an integrated stack where each layer compounds the next.
Footfall
Reach
IP
ROI
Efficiency
| Layer | Product | Data Generated | |
|---|---|---|---|
| Experience Design | Tessarakt Experiential | Footfall, engagement patterns | Visit |
| Content Engine | Blend (Crew + Hub + CMS) | Social reach, 12%+ engagement | Visit |
| Innovation | BlendHack | Participant profiles, sponsor engagement | Visit |
| Fan Intelligence | FanVerse | First-party data, sponsor ROI | Visit |
| Operations | Orkestra | Operational efficiency | Visit |
Every product has a working prototype you can explore right now.
Portfolio & experience design
QR check-ins, FanCoins, squads
Analytics, sponsor metrics, fan maps
Content as a service
Creator cohorts for content ops
Brand-to-creator matching
Content pipeline (live demo)
Creative hackathon platform
61.2K followers on Instagram
AI event workflow management
From footfall to fan intelligence. From content to command centre. One integrated stack for BLR Hubba's next chapter.
Confidential — Prepared for UnboxingBLR Foundation